Black Label Deck Team Shredded Barcode (10.0)

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Black Label Deck Team Shredded Barcode (10.0) is pure Black Label attitude—big, unapologetic, and built for real terrain. At 10.0” wide and 32.875” long, with either a 15.5” or 16” wheelbase option, this board is made to handle speed, transition, and heavy lines. The Custom “Cross” Shape gives it a full, squared-off nose and tail with plenty of surface area under your feet, perfect for bowls, backyard ramps, or charging through crusty street spots.

The top veneer fades into a raw, marbled purple stain, finished with a subtle Black Label barcode hit near the tail. The grain bleeds naturally through the stain, giving each deck its own unique character. Flip it over and the bottom graphic hits hard—a stacked, torn barcode collage running vertically down the center, layered in black and white with repeated “Black Label” text and the brand’s statement: “Never Be Bought, Never Be Sold.” The base stain transitions from purple into a rich pink gradient, keeping the whole piece loud without losing that gritty, underground feel. The word “NEVER” anchors the tail, bold and uncompromising.

Black Label, founded by John Lucero in 1988, has always stood outside the mainstream. Known for its punk roots, pool skating, and refusal to water anything down, Black Label built a reputation on independence and DIY ethics. While other brands chased trends, Black Label stayed raw—big shapes, loud graphics, and boards meant to be ridden hard. The “Never Be Bought, Never Be Sold” message isn’t marketing—it’s a philosophy that’s carried the brand for decades.

Around the San Gabriel Valley, a 10.0” Cross Shape makes sense. Whether you’re carving through deeper bowls, hitting rough banks, or just wanting more control under your feet, this deck brings stability and presence. It’s not subtle, and it’s not meant to be. It’s built for skaters who want something solid and unapologetic beneath them.

Stix SGV has proudly served the San Gabriel Valley skateboarding community since the late ‘90s. With three locations across Los Angeles County, we’ve been deeply rooted in the local scene. Our Monrovia shop has been a staple since 1997, followed by our Claremont location in 2014, and our South Pasadena shop opening its doors in 2022. Our mission has always been simple: to uphold skateboarding culture and stay true to our community.