Black Label Deck Jake Reuter Bad News (8.75)
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The Black Label Deck Jake Reuter Bad News (8.75) is a perfect reflection of the fast, rugged, and unapologetic skateboarding style that Jake Reuter has become known for. Combining classic Black Label attitude with original artwork by John Lucero, this pro model delivers a clean, colorful graphic wrapped around a versatile shape built for everything from backyard pools and rough transition to crusty street spots and park sessions.
The bottom graphic features a warm orange stained veneer backdrop that highlights the natural wood grain beneath the artwork. Centered on the deck is a mischievous cartoon-inspired character with bright blond hair, a black eye patch, ripped jeans, and a striped shirt, carrying a baseball bat over one shoulder while clutching a teddy bear under the opposite arm. A slingshot hangs from his back, adding to the playful "bad news" theme. The character's oversized head, bold outlines, and vibrant colors create a striking contrast against the orange wood stain, while Jake Reuter's name appears above in hand-drawn lettering. The iconic Black Label flame logo sits near the tail, completing a graphic that feels equal parts punk rock, skateboarding, and classic Lucero artwork.
The top side features a rich blue stained veneer with visible natural wood grain patterns throughout. Near the center sits the Black Label logo, while a row of five flame icons stretches across the lower section above the rear truck mounting holes. Because Black Label uses assorted top and bottom stains, each deck carries unique grain patterns and slight color variations, making every board one of a kind.
Constructed from 7-ply hardwood maple laminate, the Black Label Deck Jake Reuter Bad News (8.75) measures 8.75" wide x 32.25" long with a 14.5" wheelbase, offering a stable platform for powerful skating. The standard cut shape provides a familiar feel while giving riders extra width and confidence for transition skating, fast lines, and rough terrain. Whether you're carving bowls, blasting through park hips, or attacking the uneven pavement found throughout Southern California, this deck is built to handle serious abuse.
Jake Reuter grew up in Huntington Beach, California, immersed in the heart of skateboarding culture. Known for his raw, transition-heavy style and commitment to skateboarding's punk-rock roots, Reuter built his reputation through years of charging pools, parks, curbs, and unconventional terrain. After joining Black Label as an amateur in 2013, he earned professional status in 2020 and has continued carrying forward the independent spirit that defines the brand. His skating favors speed, aggression, and creativity over trends, making him a natural fit for Black Label's enduring philosophy.
Founded by skateboarding legend John Lucero in 1988, Black Label Skateboards remains one of skateboarding's most respected independent brands. Lucero's influence can be seen throughout this deck, from the hand-drawn artwork to the rebellious personality that runs through every detail. The Black Label Deck Jake Reuter Bad News (8.75) feels right at home in the hands of skaters exploring backyard ramps, pool coping, and hidden spots throughout the San Gabriel Valley, Pasadena, Glendora, Covina, and beyond.
Stix SGV has proudly served the San Gabriel Valley skateboarding community since the late ‘90s. With three locations across Los Angeles County, we’ve been deeply rooted in the local scene. Our Monrovia shop has been a staple since 1997, followed by our Claremont location in 2014, and our South Pasadena shop opening its doors in 2022. Our mission has always been simple: to uphold skateboarding culture and stay true to our community.