Lowcard Magazine (#73)
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Lowcard Magazine (#73) Jason Ross on cover captures the raw, unpredictable energy that defines both the magazine and the era it represents. The cover image is shot through a cracked side mirror, instantly setting the tone—distorted reflection, broken glass, and a street-level perspective that feels immediate and unfiltered. In the reflection, Jason Ross is frozen mid-movement, arm raised for balance as he maneuvers alongside a blue vehicle marked with a bold “73,” subtly tying the image back to the issue number itself.
The background tells its own story: a rust-colored industrial wall layered with graffiti, including a prominent “Spiral” tag, while power lines stretch overhead against a clear blue sky. A stop sign sits at the edge of the frame, grounding the scene in a real neighborhood setting. It’s not polished or staged—it’s authentic street skating documented as it happens. The bold “LOWCARD” masthead at the top stacks in layered white and blue typography, slightly offset for depth, reinforcing the magazine’s gritty aesthetic.
Jason Ross, originally from Danvers, Massachusetts, made his mark in the early 2010s through sheer commitment—saving from odd jobs to head west and skate with the Hustle Skateboard crew out of Oakland. That DIY dedication runs through this cover image. There’s a sense of motion, risk, and resourcefulness—qualities that resonate with skaters who come up grinding for every opportunity.
Lowcard has always leaned into the rough edges of skateboarding culture—raw photography, real street spots, and skaters who earned their place through effort. That ethos translates naturally here in the San Gabriel Valley, where sessions in Pasadena, Alhambra, or tucked-away industrial zones feel more about grit than gloss. Issue #73 isn’t just documentation—it’s a snapshot of a skater chasing it on his own terms.
Stix SGV has proudly served the San Gabriel Valley skateboarding community since the late ‘90s. With three locations across Los Angeles County, we’ve been deeply rooted in the local scene. Our Monrovia shop has been a staple since 1997, followed by our Claremont location in 2014, and our South Pasadena shop opening its doors in 2022. Our mission has always been simple: to uphold skateboarding culture and stay true to our community.